Media Round Table: Industry Edition - November 30

This week, on the Media Roundtable: Industry Edition, the agents of influence are tackling the future of podcasts, from misinformation to the specter of ad overload. Let’s dig in.

Hosting is Oxford Road’s founder and CEO, Dan Granger, along with fellow Oxford Road experts Jennifer Laine, Spencer Semonson, and Neal Lucey. Joining them for the first time, audio giant Tom Webster, Partner at Sounds Profitable, is your go-to resource about the business of podcasting.

At the top of everyone’s mind:

• Warnings from Radio – 7 mistakes Podcasts can learn from Radio.
• That Sounds… Wrong – Who’s responsible for flagging misinformation?
• Keep Searching ️ – Acast lets you target keywords–does it deserve your dollars?
• Anybody Want Fajitas? – From sizzles to sax riffs, the joy of effective sonic branding

Short on time? A recap of each topic is shared below, but for industry insights you won’t get anywhere else, hear the full episode by clicking the link below.

Radio’s Seven Warnings for the Podcast Industry

Americans See Audio As Safe Haven In Deepening Sea Of Misinformation

Acast Adds Keyword Targeting Capabilities for Advertisers

​​How Brands are Using Sonic Branding Beyond Advertising

TikTok’s Secret Weapon Has Always Been Audio