A Week Off for The Media Roundtable

As the Southeast prepares for Ian’s most unwelcome arrival, and the crisp fall air starts to hit other parts of the country, buckle up! We’re all plowing like a freight train into Q4 and onward into 2023.

This first autumnal edition of The Influencer is an off-week for our Media Roundtable podcast, but we’re still hard at work, bringing you the media news you need to know as you sip on your 3rd pumpkin latte of the day.

In honor of Hispanic heritage month, this week’s classified section highlights two podcasts that should be considered by all podcast advertisers, especially those looking to expand their reach to a multicultural audience.

In media news this week you may have missed, we’ve got a few stories that cover everything from a media exec. setting the record straight on digital audio measurement to how to use celebrity missteps in your creative and more.

Finally, we share a great example of how getting creative with finding a personal connection between brand and host can have some massive payoffs in ad performance.

In all seriousness, our thoughts go out to those affected by the hurricane – stay safe. Thanks for reading