How Nutrition Labels Identify 3,000 Calorie Meals and Safer Content, Dinner Table Approved Podcast Opps: Thanksgiving Fun; Solomon Gives Thanks

How many calories are there in a Thanksgiving meal? According to a recent article in Newsweek, the typical Turkey Day feast consists of over THREE THOUSAND CALORIES! That’s much as eating a Double Quarter Pounder With Cheese, Large French Fries, 5 Piece Chicken Selects, a Large (32oz) Vanilla Triple Thick Shake, and a Large (32 fl oz) Regular Coke to wash it all down.

Knowing what we’re consuming at the dinner table at McDonald’s is easy because grocery stores and restaurants have nutrition labels readily available. But what about content? How do you know that the programs you’re sponsoring are good for your brand? And like creating a specialized nutrition plan for a human, every brand has different needs. At Oxford Road, we recommend media opportunities for advertisers every day, but until recently, we had to make sweeping assumptions in planning that were based on broad classification systems and anecdotal evidence. This approach generally aligned brand values with the content they supported – but not all the time. More often than not, this approach kept brands from advertising within content that is perfectly acceptable and aligned with their brand values but was placed in the wrong box.

Introducing nutrition labels for content.

Finally, there is a practical solution to brand safety that doesn’t require massive blacklists or de-platforming but instead is managed responsibly through outside trustworthy third parties.

Last week, The Association of National Advertisers published Oxford Road Founder and CEO Dan Granger’s manifesto on how content nutrition labels work and how they can reshape the media landscape for the better.

If you do anything over this extended holiday week, you owe it to yourself to take 5 mins and read this article. While content nutrition labels won’t keep Uncle Bill from discussing politics after one too many slurps of nog, they will make your 2023 planning infinitely easier. To learn even more, email us to set up a demo of what we’re up to.

The rest of this week’s edition, like your Thanksgiving Meal, is full of mostly nutritional items but with just enough junk to keep it interesting.

From the entire team here at Oxford Road, Happy Thanksgiving and influence responsibility.

Click here to read the article in its entirety

The Classifieds

A Classified in Apple Pie Order

This is the week when Americans flock to our familial homesteads and traditionally spend time with our older relatives. For those of us in podcast advertising, it’s tough to get them to understand what we work on, so we are presenting two classifieds for podcasts they might actually care about. This first selection comes from Crossover Media Group, and each week contains a recap of Yellowstone, one of America’s favorite cable shows. The podcast is hosted by fellow cast members Jen Landon and Hassie Harrison and will cover the extremely buzzed-about fifth season. Episodes will run until next year, giving performance-based advertisers plenty of time to hop aboard this recent opportunity. Now, git along, little doggies, and head over to the link below for more information.

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The Spoken Word Meets the Written Word

Let’s get on the same page and not read between the lines: This is one of the ultimate podcasts for lovers of modern fiction. Released weekly by The New York Times, The Book Review is a mix of interviews with authors, critics, and bookish icons and wider conversations about the world of publishing, trends, and enduring literary classics. Recent episodes have covered adaptations like Fleishman Is in Trouble, the works of N.K. Jemison, and Pulitzer Prize-winning works of the past decade.  Much like the Times’ other released properties, the show trends with an older demographic, though historically, any podcast centering on literature is a performance driver for female skew clients. If you want to be by the book, follow the link below for additional details.

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In Case You Missed It

Be The Smartest Turkey At The Table

Creating an interesting conversation with friends and family is challenging. Be the most interesting person at the table with Good Housekeeping’s 35 Fun Thanksgiving Trivia Facts to Quiz Your Friends and Family on During Turkey Day. Dropping interesting tidbits like which president refused to declare Thanksgiving a holiday will have you entertaining the whole family while avoiding any real conversations altogether. You’re welcome. For those who won’t read the article, the answer is Thomas Jefferson.

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Holiday Classic Not How You Remembered

There will be no broadcast of Charlie Brown Thanksgiving this year, but for those of you with an Apple TV+, you can still watch this (and all the other) holiday classics with your family on demand (November 23 to November 27, it will stream for free). But before you jump into this giant crockpot of nostalgia, this recent article from Fatherly shares how rewatching the Peanuts gang navigate through Thanksgiving as an adult hits a little differently. The 25-minute special, created by cartoonist Charles M. Schulz, won the Emmy Award for outstanding individual achievement in children’s programming in 1974. Viewers today may find it more melancholy than they remember.

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Turkey for You and Turkey for Me

No Thanksgiving season would be complete without Adam Sandler’s The Thanksgiving Song from SNL in 1992 – Plus, we promised some junk. Happy Thanksgiving.

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This Week in Great Podcast Reads

Solomon Gives Thanks and Shares the Savings

Breaking news stories that make waves is what John Solomon does best, so he’s no stranger to the backlash, but one type of crowd he refuses to go up against is the Black Friday crowd. He’ll be damned if he or any of his John Solomon Reports podcast listeners will miss out on those great deals though. Kicking off his read by giving thanks to the sponsors and advertisers that support him, he highlights the importance of brand partnerships at the perfect time of year before segueing nicely into a read for Tommy John. With a call to action that will make anyone dreading holiday shopping see the words Black Friday Sale in a new light, he spreads the good word about Tommy John’s ultra-comfortable loungewear.  He invites everyone to share in the savings with the ‘Before Black Friday’ deal. Having a presence in Podcast, TV, and Online like John Solomon, can only help get this message out further.

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