The Double Panel Episode with OXFORd's International Task Force

Summer is unofficially here, meaning backyard get-togethers, hiking adventures, and summer road trips–all adding up to more time chatting with friends and family.  We have great news. Listening to this week’s episode will ensure you’re informed and ready to conquer any awkward silence with the most important topics facing marketers today.

This week we have a special 2-part edition of Media Roundtable. We kick things off with an entirely new segment we’re creatively calling Industry News with Podcast Business Journal featuring James Cridland, Editor of Podnews and Podcast Business Journal. 

With Oxford Road’s Jennifer Laine hosting, James is joined by Dan Granger and Neal Lucey to discuss how this new segment came together and what it means for audio advertising nerds like us. Then the team gives a taste of what this segment will sound like as the panel dissects this week’s biggest topics.

• YouTube’s Podcast Plans ▶️ – We got hold of YouTube’s RSS ingest trial details for podcasting, which doesn’t leave a lot of space for podcast ads. 
• Attack of the Clones – Spotify was claimed to be building AI-cloned voices for host-read advertising. Our panel discusses the pros and cons of the new technology. 
• Edison Travels Across the Pond – Edison Podcast Metrics is set to launch in the UK. It will be the country’s first ranker. Why did it take so long? 
• It’s All About The Benjamins – Acast released ROI data in the US for podcast advertising, and the results are seemingly wonderful. 
• Podcasts Up Down Under – The IAB reported that podcast ad revenue saw 20.7% annual growth in Australia. (This is against a total online ad revenue decline in the country of 0.8%).

As if this weren’t enough, for the second half of this two-parter, Jennifer shifts to a new panel featuring Oxford Road Giles Martin, Steven Abraham, Kyle Jelinek, and Neal Lucey as they talk about the state of audio internationally. Discover the hard-learned tricks you should employ and the potential pitfalls you need to avoid while advertising in new countries. If your business is looking to expand audio advertising efforts outside of the US within the next year, you will not want to miss the second half of this episode. 

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