Ad Infinitum S3E1 - Audio is for the Children

The world’s only podcast solely dedicated to audio ads is back! Presenting Ad Infinitum Season 3, Episode 1 – “Audio is for the Children.”

Host Stew Redwine (VP, Creative Services, Oxford Road) welcomes Deborah Goldstein (Executive Producer, Head Writer, Host of Gen-Z Media’s hit show “The Big Fib”) and Jeremy Westphal (Director of Partnerships, Advertising Strategy & Creative Services, Gen-Z Media). GZM has mastered the art of crafting immersive, award-winning fiction podcasts for children and families with shows like: Six Minutes, The Unexplainable Disappearance of Mars Patel, and of course, The Big Fib.

Together, the team is talking—Work That’s Worth It, 7 Magic Words, and Thinking of the Children, while breaking down ads from BetterHelp, Mint Mobile, Amazon, and yep, Gen-Z Media.

“We’ve got these incredible audiences that span ages and that trust us.”

• Deborah Goldstein (Executive Producer, Head Writer, Host of “The Big Fib”)

7 Magic Words – “I use this and you should too.” Nothing is more powerful than these 7 words when they’re earned. Chief Audio Officers, make sure you’re partnering with hosts and producers who will go the extra mile (like Deborah and Jeremy) to actually try your product or services so they can deliver an honest, ringing personal endorsement.

Work That’s Worth It – Audio is inherently inefficient to start… then wildly effective. One moment of work that was worth the effort: when creating an ad for GZM’s listener surveys, Jeremy tracked down every listener survey ad he could find. Next, he incorporated the elements that moved him to act. CAOs, remember, whatever you’re trying to do, someone’s likely tried it too. Check the audio, see how they did, and learn from their efforts.

Won’t Someone Think of the Children (and Parents)? – You’d be hard-pressed to find anyone who cares about their audience as much as Deborah and Jeremy. That means extreme vetting of advertisers to maintain strict brand safety. Plus, doing audience surveys to understand the co-listening environment and interests. Don’t sleep on Kids & Family. Parents remember when you sponsor a show their kids love because you’re supporting their children.

For a fresh insight into a vital genre, tune into the full episode below.

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