The Sound of Growth

How Audio Fuels Branded Search

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Search and social get a lot of credit for being the lower-funnel marketing channels par excellence. However, many marketers are over-investing in search and social and may be limiting future growth by missing out on a high-performing and awareness-driving channel that generates a longer-term customer pipeline while delivering short-term performance.Now, thanks to our new study based on $400 million in cumulative audio spend collectively representing 30+ years of client spending, we know exactly how much marketers lose when they don’t treat audio like the investment channel it is.

What is your role?*

The Sound of Growth

Inside, you’ll learn how a consistent investment in audio directly enhances branded search volume to drive both short-term action and long-term, sustainable growth.

Here is a sneak peek of some of the study’s key findings:

➛Data showing the hidden advantages of brands that treat audio as a long-term investment

➛The immediate and delayed impacts of audio on branded search volume

➛Four actionable steps marketers can take today to optimize their audio investments

Download this study today to learn how an investment in audio drives real-time business outcomes.