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Thought Leadership Dear Media CEO, Michael Bosstick Knows How to Make Podcasts Work For Advertisers

Serial entrepreneur Michael Bosstick has done it all. He’s sold beds for private jets and overcame his fear of public speaking to launch a hit podcast with his superstar wife, Lauryn Evarts Bosstick. But the reason we asked him to join us on the Media Roundtable is because of his tireless work as CEO of the podcast network, Dear Media, where he has created a platform for female podcasters to dominate the landscape.

“Launch fast and adjust. Anytime that you want to do any kind of venture… stop waiting for perfection, get it out there, start, and adjust along the way.” –Michael Bosstick

In our humble opinion, Dear Media (Life with Marianna, Lipstick on the Rim, Breaking Beauty, and many, many more) is quite possibly the leading female-focused podcast network out there. We’re talking dozens of shows reaching over 10 million rabidly loyal listeners each month. In addition, as advertising partners, Bosstick’s team consistently goes the extra mile to put together integrated partnership solutions, complete with thoughtful customizations from their talented hosts.

Dear Media “gets it”  because Bosstick has one of the most complete understandings of the entire podcast ad space. How could he not when he’s held every single role? In addition to his role as CEO, Bosstick’s been in sales, operations, talent, and marketing. Plus, he’s been on all sides of the table; brand, agency, and client. It’s that insight, his desire to expand his perspectives continually, and his willingness to get started, get feedback, and make critical adjustments that make him a marketing role model from whom we can all learn.

Tune in to hear:

  • The secret to being in business with a famous spouse.
  • How to “keep your side of the street clean” amidst a wave of criticism.
  • How to build the confidence to talk to anyone.
  • What you need to do once third-party tracking gets obliterated.

You’re not going to want to miss this week’s episode. Click below to hear the entire conversation. 

Listen to the interview

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