The Danger of Rising PodLoad

In this free report, marketers can learn how podcast advertising load, or PodLoad, affects advertising performance and how to optimize PodLoad for maximum ad effectiveness. Content creators can take stock of the same to determine the trade-off between revenue maximization and advertising performance.

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➛ Why and how much PodLoad has been increasing

➛ The threshold beyond which PodLoad begins eroding advertising value

➛ The relationship between reported annoyance and actual performance

Plus, find out which podcasts in the Apple Podcast Ranker’s top 50 have the lowest PodLoad — and which publisher is generating 50-60% advertiser renewal by keeping its PodLoad low.

PodLoad has a major impact on advertising performance, and the issue is increasing, so advertisers and publishers can’t afford to ignore it. Download the report to learn about the optimal PodLoad for each side of the podcast advertising industry.
 
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