The State of Audio Advertising

The Chief Audio Officer’s Guide to Maximizing ROI in a Changing Landscape

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Audio is an industry under construction. The market is actively organizing around new and changing pressures, but marketers who have braved the soundwaves still need tools and insights to succeed in audio today. This deck will help audio marketers uncover which parts of audio drive the most growth and the tools they need to capitalize on them.

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The State of Audio Advertising

Crafted by audio industry experts, this deck provides brands with proven ways to succeed in audio.

DOWNLOAD FOR FREE TO ACCESS:
  • A breakdown of the current state of the industry, including the growing focus on efficiency and AI
  • How brands can untangle the knot of measurement and attribution in audio campaigns
  • Data on recent podcast advertising growth areas, such as video and international markets
  • A brand safety framework that prioritizes civility and responsibility over restrictive practices for maximum viable scale
  • Concrete tactics for planning and measuring audio campaigns

Watch our State of Audio Advertising keynote below from the CAO Summit for more detailed commentary on everything in the State of Audio deck, including how to implement these tactics in your audio campaigns today.

The State of Audio Advertising:

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