The Untold Story of the Podcast Election

How Audio Paved Trump’s Path to the White House

———

Audio and politics have a shared history going back to President Franklin D. Roosevelt’s first Fireside Chat nearly a century ago. However, it wasn’t until the historic 2024 election that podcasts played a significant role in the outcome of a presidential race. This report dives into the growing importance of podcasts as vehicles of mass influence.Informed by Oxford Road and Veritone One’s extensive historical data on attention, scale, and responsiveness across different podcasts, this report is a first-of-its-kind look under the hood of Donald Trump and Kamala Harris’ campaign stops in the recording booth and how they tipped the scales.

What is your role?*

The Untold Story of the Podcast Election

Inside, you’ll find a rundown of the political history of podcasts, the rising influence of audio and video podcasts in the current American ecosystem, and a data-informed look at the essential importance of audience engagement in garnering influence.

Here is a sneak peek at some of the report’s key insights:

➛Brand new data suggests that reach wasn’t the only important success factor in Trump’s podcast appearances. He also picked shows with more responsive audiences.

➛In some cases, brand-safe content can be less influential on listeners than “riskier” content.

➛When it comes to audio campaigns, audience fit alone is not sufficient for ensuring intended outcomes.

Download this free report today to get the insights you need to better influence listeners with your next audio campaign.