Oxford Road Presents: Media’s New Deal, Episode 10

Our 10th Episode! This week on Oxford Road Presents: Media’s New Deal, Dan sits down with Benjamin Nazarian, the CEO of one of the fastest-growing companies in the space, Therabody, maker of the coveted Theragun. In this episode, Ben shares the secret to successfully growing a multi-million dollar brand from zero, as well as rebranding the business, expanding product lines, and pivoting from retail dependence to full DTC in 2020. This week’s episode is a master class for marketers looking to add zeros to their bottom line.

Highlights:

4:27 – The origin — how Ben got involved with one of the most popular brands in the fitness world
7:03 – Rebranding a successful company when you’re practically a household name during a pandemic
10:06 – Entering a crowded CBD marketplace — DIFFERENTIATE!
13:05 – Doing good without pandering
17:14 – Balancing performance marketing and branding
20:20 – What channels truly drive growth for a growing DTC brand?
29:24 – How COVID is affecting the consumer landscape
36:39 – Ben’s Top 10 Habit Hacks

Click HERE to listen to the full episode

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Oxford Road Presents: Media's New Deal, Episode 10

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