The Knights of the Media Roundtable

AND, WE’RE BACK… This week, our very own Podcast returns for Season Three with a few new twists: We have a new name,The Media Roundtable, and a new home as we are pleased to announce our new partnership with PodcastOne. Similar to our previous seasons, we will explore the evolving media landscape and the impact that the content we sponsor has on the negatively polarized state of our nation.

What’s also new is that this time, it is more than a Podcast;Media Roundtableis a movement. Our aim is to mobilize marketers to support truth and civility in journalism. While brand safety and suitability is a goal for all of us, we must go beyond keyword blocking or genre narrowing and beyond allowing business objectives to supersede brand values. The modern shift to stakeholder capitalism means we all have a duty not just to protect ourselves, but our stakeholders. None of this is possible in a media environment that pits left against right and exploits divisions for profit. 

It’s a lot to take in, I know. But if you’re reading this, you have a part to play on the road to healing the divides that threaten us.Start here.

In episode one,What is The Media Roundtable?, we recap the call to action issued by President Biden in his inaugural address for ALL OF US to strive for national unity and in his words, the answer is not to turn inward, to retreat into competing factions, distrusting those who don’t look like you do, or worship the way you do, or don’t get their news from the same sources you do. We must end this uncivil war that pits red against blue, rural versus urban, conservative versus liberal.” Dan takes these words and walks through the history of how media has made the problem worse and outlines our vision and strategy to do our part as Brands, and Media and Marketing practitioners. 

In episode two, Knights of the Media Roundtable, we assemble our Media Roundtable Founding Partners for a panel discussion about the divided state of our union, sharing our vision and plans to make positive change.
Dan leads a discussion of expert panelists including: 

Bob Bordone – Senior Fellow at Harvard Law School and Head of theCambridge Negotiation Institute

Vanessa Otero – CEO & Founder ofAd Fontes Mediaand Creator of the Media Bias Chart Media Bias Chart

Shane Pittson – Head of Marketing forquip, the electric toothbrush

Jennifer Laine – Head of Marketing atOxford Roadand Executive Director of theMedia Roundtable

Keith Allred – Executive Director for theNational Institute for Civil Discourseand President ofCommon Sense American

If you are a reader of The Influencer, there could hardly be a more important conversation in 2021. We invite you tolisten, tosign our pledge, and to engage with us on the journey. 

Join us on our quest as though the fate of our nation depends on it, cause it kind of does.

Listen to the Episode