Ad Infinitum: S2E09 - Simulacrum Ex Machina with Oskar Serrander

The world’s only podcast solely dedicated to audio ads is back! Presenting Ad Infinitum Season 2, Episode 9 – “Simulacrum Ex Machina.”

Newly-dubbed Audio GOAT Stew Redwine (VP, Creative Services, Oxford Road) welcomes Oskar Serrander (Co-Founder/CEO, Wondercraft) fresh from the launch of Wondercraft.

Join Stew and Oskar as they talk Wondercraft’s origins, how to think in audio, and the most important audio factor: Ryan Reynolds.

Plus–breaking down ~$20M in audio ads from BetterHelp, Toyota, Whole Foods, and Mint Mobile (Guess which one’s the best/hint: Ryan Reynolds ).

“I just think audio deserves a little bit better.”

Canva for Audio – Brands: you now have no excuses for making audio an afterthought. Wondercraft aims to be Canva for Audio–easy-to-use audio production from idea to draft in just minutes. More than lowering the barrier to entry for audio-newbies, pros can ideate and test early, creating richer, more thoughtful ads.
Remix Duds – Light Their Fire – CAOs, if you want to up your creative game, here’s your next step: grab a weak ad, bring it over to Wondercraft and start playing around. Swap accents, music, cut the boring parts. Regardless of whether you turn it into audio gold, you’ll absolutely learn something about what makes the ads work.
Think Audio Earlier – Audio isn’t text. But when advertisers make audio an afterthought, it might as well be. Single voice, no music CAOs, you can do better. Some ideas only work in audio. Focus on these concepts first, then figure out how to adjust them for podcast, radio, streaming and music channels. It’s less work than you think and tons more fun.

Ready to play around in audio’s new sandbox? Catch the full episode below.