The Oxford Road Approach

Oxford Road is the fastest growing agency in the world of consumer tech, offering customer acquisition through data-driven media placement on channels like TV, Radio, and Podcast.

Whether you are looking to test and scale new offline and emerging audio and video channels or are looking to improve performance on existing or emerging channels, we are here to help. Regardless of your path, you need the ads to work. You need to spend as little as possible to test new channels, and you need them to scale. Fortunately for you, we have over 100 million dollars worth of case studies, our data set has elephantiasis, and our team is good at math. And behold: Math trumps creativity 10 times out of 10. At Oxford Road we don’t chase “big ideas” and we don’t chase the media channels just because your friends watch them. We chose clients whose product is the big idea, taking very measured steps to minimize risk an maximize gains. Fill out a contact form to schedule a free demo of our services.  If it’s not a fit, we’ll tell you quickly.  And if you are a fit, we might change your life, or completely change the course of your business.  It wouldn’t be our first time.

 

HOW WE ARE DIFFERENT: 
Category Other Agencies Oxford Road
Hiring Philosophy Hire from applicant pool. Hunt for the best. Don’t hire until you get butterflies.
Media Audience survey based media planning. Plan media from performance marketing case studies.
Creative Look for a clever idea to spin a product. Tell the truth about great products and get out of the way.
Optimization Wait until someone complains. Follow optimization calendar.
Production Say it costs six or even seven figures to make a TV commercial. Technology is cheap. Let’s do it for $20K!
Attitude We are the experts and we know all the answers. ABT – Always Be Testing.
Identity Pigeon hole themselves: Digital Agency, TV Agency, Influencer Agency Platform Agnostic. Run everywhere that works.
Barrier to Entry Wait until you’re big before they want to work with you. Test for cheap. Scale to the stars.
Client Selection Wait for RFPs from big brands. Would we use it? Is it disruptive? Will it scale?
Hustle Here is your annual plan. Here is the plan for next week.

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