Our CEO Dan Granger was a featured panelist at RAIN Summit West in Las Vegas.

“OXFORD ROAD CEO/founder DAN GRANGER remembered the success he saw at CLEAR CHANNEL in using talent endorsements and recounted chasing down ADAM CAROLLA in a parking lot as CAROLLA was getting his podcast up and running and suggesting that his clients would work well with what CAROLLA was doing”

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“Endorsement spots are the mother’s milk of talk radio, and they R.O.I. best as podcast ads too, according to Dan Granger from the Oxford Road agency, who places advertisers in podcasts: “We look for influence.  Engagement is deeper when you hear a human talk and give an opinion about something.”  He reports that “‘Serial’ buzz has brought a lot of attention” from big brand advertisers, “Madison Avenue starts to take notice.”

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