THE PROBLEM WITH MEDIA PLANNING
Typical agencies rely on syndicated research to guide media planning strategy, but there is little correlation between syndicated research output and campaign performance.
THE OXFORD ROAD SOLUTION:
The greatest predictor of future campaign performance is past campaign performance. At Oxford Road, we use our hundreds of millions of dollars in cross-client performance data set as a primary planning source, resulting in best-in- market campaign results. This, combined with competitive and comparable advertiser external performance data ensure we’re not just looking at the syndicated research, but rather the entire “field” of options, grounded in repeatable case histories.
Our media capabilities include Podcast, Streaming Audio and Video, Local and National Radio and Television, Spot Radio, Remnant radio, DRTV, Satellite, Network Television and more.
We also offer a unique specialty in “Turf-War Media”: Influencer based programs on radio and podcast where advertisers can secure exclusive endorsements at scale. Not only are these massive performance channels, they also allow advertisers to build a moat around their marketing program. For instance, by locking down exclusive programming assets, they can block their competitors from ever entering. Forever and ever, Amen.
We have launched tests for tens of thousands of dollars that grew into seven-figure recurring monthly programs.