THE PROBLEM WITH MEASUREMENT
Black box approaches require too much faith in one organization’s methodology, yielding an increased risk of misguided conclusions and optimization decisions.
THE OXFORD ROAD SOLUTION:
We do whatever it takes to find the greatest source of truth.
Oxford Road’s measurement practice allows you to know the truth to maximize outcomes from your Messaging and Media efforts.
While we are on our never-ending quest to know the truth, we constantly seek out better measurement practices. This means applying transparency and challenging our own methods and assumptions, and even leveraging third parties for greater accountability.