Creative Brief | New Production Request

Creative Brief | New Production Request
Why are you creating this deliverable? What do you know about your customer? Research learnings? Consumer or cultural insights? What ads work? What's the big picture? What's going on in the market? Anything happening on the client side that the creative team should know about? Any opportunities or problems in the market?
(check all that apply)
What is the intended target audience for this project - demographic, psychographic, and self-interests?
What is one action we want the customer to take? What is the client's vision for the deliverable?
What are the primary and secondary messages of the project?
What is the USP that you, and only you, can own?
What is the desired sensibility and style of the finished product (Energetic, Emotional, Informative, Soothing, Youthful)?
What is the purposeful, consistent expression of your brand across all channels? Please select all that describe the desired brand voice (Funny, Sexy, Inspiring, Promotional, Refined)
(SiriusXM, NBC, The Church of What's Happening Now)
Oxford Road Creative Services will either accept the budget, respond with any follow-up questions, and/or generate an estimate if no budget is provided.
(Account Manager, Project Manager, etc.)