The following announcement was sent to Oxford Road Clients by Dan Granger, CEO, on March 31, 2014:
As a partner of Oxford Road, I want you to be among the first to know that something monumental has happened.
Just over ten years ago, I was struggling to make it through my first year in sales at Clear Channel Radio. I landed an appointment with a guy named Scott with a new startup at 7083 Hollywood Blvd. called LegalZoom.com. After a long due diligence process, Scott believed in his gut that a radio endorsement would work, but also had the math to prove it. With a new job, new house, and newborn baby at home, he told the executive team at LegalZoom that he’d bet his job on the campaign working.
Update: It worked. Ten years later, LegalZoom’s endorsement with Bill Handel still runs on KFI. LegalZoom is now a household name – but it all started with that KFI buy in 2004. As VP of marketing for LegalZoom, Scott led the charge into Radio, TV, digital advertising, and has overseen or personally developed all creative executions. His foundation was solid. He began his career at Leo Burnett, buying and planning for P&G, and subsequently a scrolling list of other advertiser successes. If I ever needed a sound opinion on how to make a campaign work, Scott has been my go-to. Scott has also been one of my closest friends.
Move forward 10 years, and now Oxford Road operates in that same building, on 7083 Hollywood Blvd.
It is with great pride that I welcome my friend and mentor, Scott MacDonell back to 7083 Hollywood Blvd. to join me as Managing Director of Oxford Road. Scott will preside over our day-to-day operations and make sure that our clients have the best possible creative, media placement, analytics and service. Most importantly, he’s going to make sure the ads work.
Good things ahead.