July 1, 2013
“The secret to career happiness is to get paid to do that thing that made you weird as a kid.”
Not sure who said it, but I really like that one.
Every business is in some way, a fractal of its founder. So it’s good you should know a bit about me.
I grew up on a street in a suburb outside of Detroit, called Oxford Road. It was my incubator. Winters below zero with snow measured in feet. Falls that make a Californian think they have bad weather. I did a show on public access TV when I was six and had a poem published in our local newspaper at 10. In high school I had an opinion column and some of my articles caused protests. I always loved media. Not for its ability to report about people’s actions, but for its ability to cause action. Small wonder I fell into advertising.
Oxford Road was where I learned I could make decisions to ruin my own life, and influence others to ruin theirs. It was also where I learned I could lead people and inspire them to be a force for good, and they could inspire me in the same way. I tested everything. I learned. I worked. I optimized and I grew.
I built some relationships on that street that are standing strong today. To me, that’s what really matters. We start with our best guess at how to do things, and by hard knocks we learn how to do them better. During the growth process, we form relationships that never end. As an advertising agency, we value people. Our relationships within our organization and our relationships with our clients are important. As are our relationships with our clients’ customers. Our ability to connect with our clients’ customers is the real measure of value we bring.
Our Agency is here to provide a platform for growth. Advertising done well will do one of two things: Help good businesses succeed faster or help a bad business fail faster. We look for companies that are changing the world with their products and services, that we can believe in and that we will use and recommend to people we care about. If they believe in us, we find ambassadors in all walks of life to advocate for our clients to their tribes. We influence the Influencers and we scale our messages to the masses. If we treat them well, we will be successful. If not, we deserve to fail.
We believe firmly in accountability. Don’t judge us by Cost Per Point. Don’t count how many sporting events or massages we take you to. You won’t be impressed. Our job is to get you more customers at a price you can afford, over and over again. We don’t value branding, creativity, or industry awards. Your sales and profit are our primary goal and focus. We obsess over it.
We scrutinize over every detail. We err on the side of overworking. When we hit a goal, it means we can do better. We will not stop until the world knows you, trusts you, and gives you their money.
We eat what we kill. And we don’t offer transparency in advertising performance as a suggestion. We demand it. Hold us accountable and watch what we do.
As we demand innovation for the clients we work with, we demand the same for ourselves. If we look and sound like other agencies, slap us. We’re going to do things different here.
Oxford Road is a path. We want your business to benefit from our quirks, our scars and our character.
We hope you’ll take a stroll with us.
CEO & Founder