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M-3
“A house divided against itself cannot stand.”
For ad agencies in 2018, media and measurement working together have become table stakes. Sadly, most shops treat messaging as an afterthought.
At Oxford Road, we believe that best-in-market performance at maximum viable scale starts with the unification of three disciplines: Messaging, Media, and Measurement (M-3).
Our agency is organized around three discrete teams working together to develop, execute, refine and scale all campaigns against our M-3 Model.
The greatest predictor of future campaign performance is past campaign performance. At Oxford Road, we use our hundreds of millions of dollars in cross-client performance data set as a primary planning source, resulting in best-in-market campaign results.
Continue ReadingAudiolytics™ brings objectivity and clarity to your message, using a binary evaluation methodology, including an expert review of 71 key data points to ensure optimal messaging design, resulting in enhanced performance
Continue ReadingBlack box approaches require too much faith in one organization’s methodology, yielding an increased risk of misguided conclusions and optimization decisions.
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