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The Secret to Branding: Start With Showing Your Brand
January 15, 2019

Part of my role here at Oxford Road is to help clients navigate the treacherous waters of moving into branding territory. Many clients have significant success using a performance model, and then begin the pursuit of branding. We start with the data, of course. There is better data about branding, and how to build brands, […]

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Why Are You Doing This?
January 8, 2019

It’s 2019. Welcome to a fresh batch of SMART goals, Quarterly Rocks, B.H.A.G.s, OKRs, or whatever business speak us grownups are supposed to call our New Year’s Resolutions. Until you retire or die, you—like me—will be running on a treadmill under an avalanche of emails, calls, Slacks, meetings, assignments, and projects telling us to go […]

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