A House Divided Will Not Brand
January 30, 2019Sponsors want to avoid unnecessary controversy and not support content that does not agree with their progressive values. But what if sponsoring content you disagree with is not only good for your bottom line but the most progressive thing you can do? Oxford Road Founder & CEO Dan Granger explains in this editorial, reprinted from […]
Should Your Business Start a Podcast?
January 22, 2019“Hey, maybe we should have our own podcast,” thought every entrepreneur in America at some point over the last 12-36 months. And why shouldn’t you? Podcasts are a buzzy growth industry—they are cheap to produce, and you can reach nearly everyone on the planet with almost no barriers to entry… in theory. I subscribed to […]
The Secret to Branding: Start With Showing Your Brand
January 15, 2019Part of my role here at Oxford Road is to help clients navigate the treacherous waters of moving into branding territory. Many clients have significant success using a performance model, and then begin the pursuit of branding. We start with the data, of course. There is better data about branding, and how to build brands, […]
Why Are You Doing This?
January 8, 2019It’s 2019. Welcome to a fresh batch of SMART goals, Quarterly Rocks, B.H.A.G.s, OKRs, or whatever business speak us grownups are supposed to call our New Year’s Resolutions. Until you retire or die, you—like me—will be running on a treadmill under an avalanche of emails, calls, Slacks, meetings, assignments, and projects telling us to go […]