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WARNING: Do Not Engage with Engagement
July 31, 2018

Decades of data analysis have revealed that purchase activity is fundamentally the same in all types of markets, categories and geographies.1  So Harley-Davidson customers are just like Coca-Cola customers are just like your customers. A whole bunch purchase just a little of what you and everyone else is selling, and very few purchase a lot […]

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Vanilla Ice and the Three Little Pigs
July 24, 2018

When you’re in a crowded marketplace, it’s imperative to stand out from the competition – even if you’re not dramatically different than them. In today’s creative breakdown, we use Audiolytics™ to evaluate podcast ads from three companies in the recruitment space: ZipRecruiter, Indeed, and LinkedIn. I liken our three advertisements to The Three Little pigs. One advertiser […]

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New Podcast Standards Makes Shows Work Better for Performance Marketers
July 17, 2018

IAB Podcast Standards 2.0 takes on one of the biggest complaints about podcasts…”what is a download?”. Oxford Road Podcast Media Supervisor, Grant Durando, explains how Oxford Road is pushing industry acceptance of the the new standards.  And how those standards enable better results from shows that previously did not drive performance. Although the IAB Podcast […]

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It’s Time to Change the Way We Think About Video
July 10, 2018

Stop making such a big deal out of VIDEO. You’re NOT Steven Spielberg. Your video ad is NOT being judged like Disney’s next tentpole release. Videos have never been easier to consume or produce. So do it. And test it. Learn something and improve. Easy to Consume: On YouTube, we consume 500 million hours worth […]

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Our Founding Letter
July 3, 2018

Forward: Oxford Road was born on the 4th of July, 2013. What follows is a gently updated document referred to as our, “Founding Letter”. This was my way of introducing our newborn agency to the world and making clear the principles for which we stand. Five years later, our little startup agency is now a […]

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