Messaging. Media. Measurement.
Produced spots. Influencer Endorsements.
Traditional. Emerging. Digital.
Podcast. Radio. TV.
Fixed. Remnant. Live-Reads. Produced.
Local. National. Cable. Broadcast.
Projections. Dashboards. Attribution.
“Our ads work better. Guaranteed.”
“A house divided against itself cannot stand.”
For ad agencies in 2018, media and measurement working together have become table stakes. Sadly, most shops treat messaging as an afterthought.
At Oxford Road, we believe that best-in-market performance at maximum viable scale starts with the unification of three disciplines: Messaging, Media, and Measurement (M-3).
Our agency is organized around three discrete teams working together to develop, execute, refine and scale all campaigns against our M-3 Model.
The greatest predictor of future campaign performance is past campaign performance. At Oxford Road, we use our hundreds of millions of dollars in cross-client performance data set as a primary planning source, resulting in best-in-market campaign results.Continue Reading
Audiolytics™ brings objectivity and clarity to your message, using a binary evaluation methodology, including an expert review of 71 key data points to ensure optimal messaging design, resulting in enhanced performanceContinue Reading
Black box approaches require too much faith in one organization’s methodology, yielding an increased risk of misguided conclusions and optimization decisions.Continue Reading
Five Points of Difference
WE HAVE A PATH TO SCALE
We take companies from a minimum viable test to six and seven figure recurring monthly programs across radio, TV, and/or podcast.
We help you Win the Turf-War.
Influencer channels like endorsement radio and podcast can help you profitably scale, while building a marketing moat around your business. Not only do these endorsements work for customer acquisition, once you buy them, your competitors cannot.
Leaders in Audio.
We are the only "Big Three" agency with end-to-end capabilities in endorsement, remnant, local and national, satellite, terrestrial and streaming. No subcontracting. No undisclosed markups.
Using our proprietary, best-in-market message design and auditing platform, we engineer every message across 71 data points – the most comprehensive scoring system in the market – for maximum conversion so that every media dollar achieves optimal impact.
We lead the performance marketing space through expertise in unifying the areas of Messaging, Media and Measurement under one roof - to give YOU the power of their combined effect like the world has never seen.Learn More on M-3